If you are one of those people who likes to know how ahead of the curve you are when it comes to discovering new music that eventually hits the “mainstream” then new Spotify feature ‘Found Them First’ will more than likely appeal to you. It is a microsite that links up to your Spotify account and lets you know how many, if any, breakthrough artists you are within the first 15% to start streaming on their service.
Of course there are some shortfalls to this. During my time working in radio I received mp3s of a lot of new acts and so for about a year I switched almost entirely from Spotify to iTunes or other streaming platforms, such as 8tracks or Soundcloud. Their definition of breakthrough is an artist who has accumulates at least 20 million streams and a growth rate of at least 2,000 percent from January 2013 to June 2015. Thus the focus is largely on commercial success, rather than critical, and is limited to the past two years. It is also unclear how often you have to listen to an artist to trigger the title ‘Discoverer’. As of yet there is no official list of what artists meet Spotify’s somewhat stringent criteria, however, from a peak at other people’s articles on the subject it includes artists such as Lorde, FKA Twigs, Hozier and Chvrches.
I put my details in and it came back with 8 discoveries for me.
MØ // First 4%
Kodaline // First 5%
James Bay // First 1%
X Ambassadors // First 1%
Foxes // First 7%
Bastille // First 1%
The 1975 // First 8%
Ella Eyre // First 4%
It also gives you a nice little playlist afterwards to help you discover more new acts, although I’m not sure how tailored these playlists are as I was recommended RHODES, Laura Marling, Lapsley and Ibeyi which are all already in my Spotify library. Still it is a neat feature that once more pushes Spotify further towards being a music discovery platform which will hopefully help out new artists reach a wider audience of music fans.
If you try it out comment below and let me know what you got! I’d be really interested to find out what other artists it is tracking.